AOL
Customer Acquisition
"During the ten years that we have worked with Identex they have generated a more cost-effective
acquisition strategy. In managing our member and prospect databases, providing consultancy, analytics,
data enhancement, and e-mail broadcasting; they have become integral to our marketing planning process"
Claire Pritchard
Senior Manager Data Strategy
Best Western Europe
Database Hosting and Email Communications
"Identex did an excellent job, this system will be a quantum leap for Best Western Europe.
We gain new customer insights as well as the opportunity to manage the complete customer lifecycle effectively."
Olaf Reimann
European Director Gold Crown Club International and CRM of Best Western
Citroen
Customer Insight and Targeted Communications
"Working with Identex helps to ensure that the co-ordination of complex marketing strategies involved in the
launch of new models is quicker, more accurate and cost effective."
Neil Starling
Database and Direct Marketing Manager
International Masters Publishers
Analysis Solution for Large Volumes of Data
"My team and I are very pleased with the level of support provided by Identex, with this project
we are confident we can reduce our customer acquisition costs and I am very optimistic that we will
see a quick return on our investment."
Daniel Batey
Manager
Interflora
Customer-Centric Database and Analysis
"We have consistently been impressed with Identex's combination of strategic and technical expertise.
Identex made our database build and ongoing support seem so easy. Their use of non-techie language and
understanding of business issues meant that we were able to understand areas that were previously cloudy -
the team have added invaluable expertise."
Lyn Davies
Head of Brand
Pfizer
Marketing database and campaign management solution
"Identex have been instrumental in our movement towards becoming a consumer focused organisation.
We have benefited from their experience and expertise that has enabled us to design and deliver a database,
campaign management structure and processes, that not only passes the rigorous examination of our
industry and its stakeholders, but also exhibits all the characteristics of wider industry best practice"
Chris Venn
Relationship Marketing Manager
Reader's Digest
Rapid despatch Fulfilment
"Reader's Digest partner with Identex because they provide us with first-rate, value for money
fulfilment solutions. The team are good to work with, knowledgeable and accommodating, and we
know we can rely on them to deliver a consistent, reliable, quality service"
Noel Ashman
Logistics and Distribution Manager
UK Trade and Investment
Database management and propensity modelling
"We were provided with an excellent solution to meet our needs and they were a real
pleasure to work with. Rarely have I dealt with a company who managed to have the
brief so well nailed so early on."
Alex Adam
Campaign Manager, Marketing and Communications
Walledge Associates
Hand and Machine Enclosing, Laser and Inkjet
"Walledge Associates have worked with the team at Identex for some time now. We chose Identex because
they provide exactly the kind of professional expertise and support we need from a mailing house."
Angela Walledge
Managing Director, Walledge Associates
